Monster.com rebrands to foundit, to make use of data-based approach for hiring

The company, which plans to rebrand itself, will make use of artificial intelligence (AI), data and analytics now.

Homegrown job portal, Monster.com, has announced its plans to rebrand itself with an aim to add new functionalities targeting a new age job market. Monster.com will now be known as foundit, and the company has plans to make use of artificial intelligence (AI), data and analytics to serve jobs to its users.

The company claims that it serves more than 70 million job seekers right now, and boasts of 10,000 corporate customers across 18 countries. The India, South East Asia and Middle-East businesses of Monster Worldwide are owned by business services provider Quess Corp. Monster Worldwide is the parent company behind Monster.com, are owned by business services provider Quess Corp. For now, only the India, SEA and Middle-East businesses will be rebranded to foundit.

The rebranding plans have been in the making ever since Quess took over Monster, but was delayed due to the pandemic and other reasons.

Official statement

Sekhar Garissa, chief executive officer of foundit, said, "The platform of the future needs to cater to a highly dynamic job market, skill-based hiring and changing expectations from careers. We are excited to unveil a new direction for Monster from simply facilitating job and candidate discovery to enabling significantly better talent management outcomes.”

In an interview to Mint, Garissa informed that the company now is looking to be more on the lines of new age offerings, like LinkedIn. It will also make use of existing databases to serve recommendations to customers.

What will change?

The foundit platform will not only make use of AI-based recommendations to serve jobs to candidates but also curate prospective candidates for recruiters. Additionally, it will be providing personalized services to users, like mock interviews, prep materials and more.

"We acquired Monster APAC & ME with a vision to transform white-collar talent acquisition. Over the last couple of years, organisations experienced everything from the Great Resignation and the Great Regret leading to mass hiring at an unprecedented pace,” said Ajit Isaac, founder and non-executive chairman of Quess Corp.

He added, “But now as the market settles, hiring is going to be a lot sharper, focused and skill-based. Such precision can only be achieved through the combination of human ingenuity and technology and this is what we have to offer our recruiters and job seekers through foundit.”

The company has plans to implement the changes by April next year, and will look at other features and services after that. The revamp also comes at a time when companies like Monster and Quess are experiencing a pressure on bottomlines due to slowdown in IT and ITES hiring across the world. Revenues for Quess' IT staffing and selection business, which usually reports margins of 13-17% and accounts for 7-8% of its core earnings, were cut in half, according to quarterly earnings reports filed by the company earlier this month. Isaac and Garissa also said that while the downturn in the IT/ITES jobs market has hurt bottomlines, there are still enough jobs available on the market.