From diamond-draped walks and crow-toting drama to metallic avant-garde magic, discover how Cardi B, Kim Kardashian, and other fashion icons set ablaze the feeds with couture moments that made you stop scrolling and look.
This year's Paris Couture Week was less of a runway but more of a viral spectacle. From Cardi B and Kim Kardashian to Lisa Haydon and Hailee Steinfield, all celebs chose to go the quirky way this time – shining in outfits which are too cool to be true and extremely eccentric. Each and every one of these looks have been crafted as such that they would snatch the global headlines. You really can't wait to have a look at them, right?So, let's get started with the best viral fashion moments from Paris Couture Week 2025.
(@iamcardib/IG)
Day 1 at the Paris Couture Week and guess who stole the spotlight? It's Cardi B and her friend “Crowdi B”. Cardi was draped in a Schiaparelli black sculptural gown that featured long pearl fringes. The MVP here was the live crow that was chained and perched on Cardi’s left hand. The gothic surrealism portrayed through this look had the internet baffled - with some remarking it as mesmerizing while others calling it outrageous. The look was certainly one of a kind.
(@hear.and.their.lives/IG)
Cardi B’s second viral fashion moment made headlines when she switched from dark theatrics to romantic drama. She wore a ruby-red corseted gown adorned with large 3D roses, all spread around her back, like a male peacock displaying their elaborate, colourful tail feathers. This was part of Rahul Mishra's “Becoming Live” show. The blooms formed a floral halo, accentuating the couture’s romantic symbolism.
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Closing Balenciaga’s final collection under Demna, Kim Kardashian made a major comeback in a soft, silky ivory dress featuring a plunging neckline, and paired with an oversized fur coat. Her jewels did the talking that day – she adorned herself in more than 250 carats of Lorraine Schwartz diamonds, with Elizabeth Taylor’s earrings and choker included. The look crashed the internet and netizens can't stop talking about it.
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Dua Lipa made jaws drop in a white, opalescent-sequined gown with a thigh-high slit and signature keyhole right at the sternum, glistening like a mermaid in marble. The gown by Schiaparelli stood out because of the ethereal scale effect which earned praise from Vogue and lit up social media.
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At Tamara Ralph’s couture show, Hailee premiered in a sheer, metallic silver lace gown featuring velvet bows lines vertically on the strategic cut outs and a bold thigh-high slit. The look screamed elegance and edge – leaving the internet in awe.
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At Schiaparelli’s “Back to the Future” show, Hunter Schafer snatched the limelight with her mint-green and ivory striped strapless gown which she accessorised with pearl-crystal drop earrings. The look was a blend of Old-Hollywood vibes and surrealist fashion, leaving the internet mesmerized.
(@lisahaydon/IG
Bollywood movie ‘Queen’ starrer Lisa Haydon walked down the runway for Rahul Mishra’s “Becoming Love” collection, wearing ‘Vatavaran’ – an off-white lace corset gown bespangled with intricate embroideries. Her look boasted the “East meets West” energy.
(@ryandestiny/IG)
Okay, this look is downright queer and unique. Actor and singer Ryan Destiny made heads turn with her Schiaparelli blush-pink corset dress featuring subtle fringe slide slots dropping from her waist, and a pair of sculptural volume “heels” on the bust line. The look can be termed playful and very avant-garde.
Paris Couture Week 2025 was not just about fashion pieces and runways, but mostly the outlandish and quirky nature of the event brought on by these global celebrities. All their ensembles sparked global discussions – turning the fashion shown into a viral moment. So, the fashion week was indeed a curated sequence of internet-ready moments delivered by style icons. What a show to behold!
