Zara launches first ever comprehensive beauty line this December

The beauty line has been developed under the creative direction of renowned British makeup artist Diane Kendal.

In rather interesting news, Zara is all set to launch its first ever comprehensive beauty line in December this year, and the main goal behind it is to create a range of products for anyone -- regardless of skin colour, gender, age or personal style. The products will help each and everyone to embrace individuality and a new perspective on the idea of beauty.

The line of cosmetics for the eyes, lips, face and nails has been developed under the supervision and creative direction of renowned British makeup artist Diane Kendal. With virtual communication between the team in Spain and Diane in New York, Zara’s beauty line has been completed over the course of more than a year amid careful deliberation.

Statement by Diane Kendal

Diane Kendal, talking about the beauty line, said, "When Zara approached me to lead the creative direction of Zara Beauty, I saw an opportunity to make something that everyone would want to use.”

She added, “I am really proud of what we have created: an expansive array of consciously unique formulas for eyes, lips, face and nails. To have this breadth of colour and sense of playfulness, while also being clean and using high-quality ingredients, is something that hasn't really existed before. Through a multiplicity of faces and looks, the collection celebrates what I believe to be most important in our industry: there is no beauty, only beauties.”

The nail polish edit

Eva Lopez-Lopez, who leads Zara Beauty, stated, "Our goal was to create something truly inclusive in which many can participate -- innovative products with a playful, personal and individualistic character, all made with the high-performance ingredients and true colour innovation.”

Tinted lip balm

Baron & Baron, New York and Paris-based creative agency, who have designed the custom packaging, added, "Zara has opted to cover the entire market with a groundbreaking line that is flexible with its products to obtain any look for any beauty. This is what inspired our overarching brand message, of celebrating something for everyone.”

Zara Beauty also has an integrated virtual 'try on' feature at Zara.com. Currently, the beauty line is available at DLF Promenade, New Delhi, and stores across India are expected to follow.