Green is the new gold: Celebrate World Environment Day with eco-chic jewellery!
In an era when there's an increasing demand for conscious choices, fashion is no longer just about looking good—it's also about doing good too. This World Environment Day, let’s turn our spotlight on a rising trend in the fashion landscape: Sustainable jewellery.
Jewellery-making is conventionally associated with opulence, and often comes with a heavy environmental cost. From gold mining that scars landscapes to the unethical ways of searching gemstones, the glitter people love often casts a huge shadow. Additionally, toxic chemicals like cyanide and mercury are used in mining processes and jewellery making that pollute soil and water.
That’s where eco-friendly jewellery —or what we like to call eco-ethnic bling—steps in.
Sustainable jewellery is designed using responsibly sourced, recycled, or upcycled materials. It promotes low-carbon footprint, ethical labor practices, as well as respect for traditional crafts. It’s about combining environmental responsibility and cultural expression—something that deeply resonates with the Indian ethos of “Vasudhaiva Kutumbakam” (the world is one family).
From the vibrant Dhokra art of Odisha to the minimalistic terracotta jewellery of West Bengal, artisans are gradually reviving traditional techniques using sustainable practices.
This much needed shift is driven by:
Millennials and Gen Z buyers who value purpose over possessions.
A rising awareness of climate change and environmental impact among people.
Celebrity endorsements and social media influencers promoting eco-conscious fashion.
Along with that, there's an ongoing global trend of minimalism—people are moving away from bulky, high-carbon gold sets to lighter, planet-friendly options for everyday wear.
Remember, not every piece claiming to be ‘green’ truly is. Here’s how to make an informed choice:
Check for recycled or upcycled materials – Read product descriptions and brand ethos.
Look for transparency – Brands that share their sourcing and production stories are more likely to be genuine.
Support handmade and local – It reduces carbon footprint and boosts local artisan communities.
Certifications – Keep an eye out for ethical sourcing labels like Fairmined or Fairtrade Gold.
Pair terracotta necklaces with linen sarees for a breezy and earthy vibe.
Drape brass statement pieces with handloom kurtas for a fusion look.
Use recycled glass earrings with a monochrome dress to let the accessories pop.
Mix and match – Don’t be afraid to wear recycled metal cuff with traditional jhumkas!
Let's celebrate this World Environment Day with a gift to both yourself and the planet. Beyond an accessory, sustainable jewellery is a lifestyle choice, a bold statement that says: “I care”. Whether you're buying for a wedding or a workday—let your jewels sparkle with meaning. Because, it’s not just about what you wear, it’s about what you stand for.
Jewellery has always told different stories—of love, of legacy, of tradition. Now, let it express a new story—of sustainability, ethics, and a greener tomorrow.
