The music video came out as a surprise for fans.
Sidhu Moose Wala was shot dead last year in his Mahindra Thar, leaving fans in a state of grief.
The singer-rapper was considered a key figure in Punjab’s mainstream music. He was named by ‘The Guardian’ among 50 up-and-coming artists in 2020 and also became the first Punjabi/Indian singer to perform at Wireless Festival. Some of his famous albums include ‘PBX 1’, ‘Snitches Get Stitches’, ‘Moosetape’, etc.
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Moose Wala’s new song ‘Mera Na’ was released on YouTube about two months ago, and became viral almost immediately. The artist could be seen performing in the video, leaving one and all surprised.
The video currently has 5.1 crore views.
How Sidhu Moose Wala Featured in ‘Mera Na’ Song Months After His Death
Directed by Navkaran Brar, the music video used deepfake technology to portray murals as well as paintings of the late Sidhu Moose Wala singing the song.
Notably, deepfake technology uses AI and machine learning to produce content (both audio and video) that deceive viewers. It can convincingly replace someone’s likeness with that of another.
The technology typically relies on a special type of neural network (called autoencoder) that consists of an encoder and a decoder.
About The Song/Music Video
The song/music video amazed every fan of Sidhu Moose Wala. It garnered three million views and one million likes within 2 hours, becoming the fastest Indian song to a million likes.
Some top comments on YouTube read as follows:
“1 million likes in just one hour. Even death can’t stop his legacy. Rest in power Sidhu Bhai.”
“The vibe of this song is just too out of the world …. So relaxing and calm music legend never die … He will forever live in our hearts.”
“I got emotional seeing him again. Even death can’t keep him away from doing what he loved.”