Mahindra Automotive Sponsors IBA Women's World Boxing Championships

The automobile maker Mahindra & Mahindra Ltd. has signed on as a sponsor of the Boxing Federation of India (BFI).

Information

The Boxing Federation of India (BFI) has signed SUV maker Mahindra & Mahindra Ltd. as its title sponsor for its upcoming women's World Championships in 2023 as well as MC Mary Kom and Bollywood actor Farhan Akhtar as its brand ambassadors.

The tournament will start as planned in the middle of March and take place in New Delhi's Indira Gandhi Sports Complex. For the third time in its existence, India is serving as the host nation.

Statement by Ajay Singh

Ajay Singh, president of the Boxing Federation of India said, “We are delighted to welcome them as our lead sponsor. The presence of Mary Kom and Farhan Akhtar as brand ambassadors for the championships will also add immense value to our mission of encouraging women participation in boxing. She is a legend of our sport and Akhtar is a Bollywood icon who has made several inspiring sports movies including one about boxing."

Statement by Veejay Nakra

Veejay Nakra, president of the automotive division of Mahindra & Mahindra Ltd. added, “We acknowledge the tremendous growth in viewership and followers of women’s boxing over the years, which highlights the strength, resilience, and toughness that women embody in the face of challenges. As a company dedicated to promoting diversity and empowering women, we are honored to be associated with this groundbreaking sport and its athletes."

Statement by Mary Kom

Mary Kom, a bronze medallist in the London Olympics,said, “India is hosting the World Championships for the third time and it is a special and rare honour. It will underline India’s strength as a sporting nation in front of a global audience. I am delighted to be a part of this tournament and I am certain that this will be a golden page in India’s sporting history."

Statement by Farhan Akhtar

Farhan Akhtar added: "I am honored and excited to be a part of such a prestigious event. It is a matter of personal pride that India is hosting the World Boxing Championship for Women."

For the biennial competition, which has a reward pool of 20 crores for the first time, more than 350 boxers from 74 different nations have already registered.

The size of the Indian sports industry was predicted to have exceeded 9,500 crore in 2021, according to a study by GroupM ESP, the entertainment, esports, and sports branch of GroupM India.