Shein will reportedly work through Reliance Retail's retail division; however, the company has not yet confirmed the announcement.
Shein, a Chinese online fast fashion retailer, is preparing to return to the Indian market after a ban of three years. According to a report by the PTI news agency, the company will make a return in association with renowned Indian retailer Reliance Retail.
"Under the agreement, SHEIN has agreed to license its technology and trademarks to be used by RRVL and to also develop an indigenous e-commerce retail platform for Indian consumers to avail of SHEIN-branded products," one of the officials said, as per Business Standard.
"Localisation of infrastructure and platform data are aimed to ensure that the collaboration with SHEIN will always be compliant with applicable Indian laws and strategic interest of the country," the official added.
"This will create a potential export opportunity of approximately Rs 50,000 crore from India. Even if only 25 per cent of the existing global demand for Shein is sourced from India, there is an opportunity of $7-8 billion," the official cited above said.