Delve into the digital movement of going online
After COVID 19, there was no doubt that the world would witness different types of virtual events from that period on, from small family gatherings to large corporate events. According to American Express' 2021 Global Meetings and Events Forecast, attendance at large in-person events is expected to decline: -3.7% for conferences and trade shows and -3.2% for incentive and networking events.Given this data, event organisers should keep an eye on virtual event trends. With today's fast internet speeds and technological advancements, the world is ready for online gatherings.
For the event industry, event planners have had to host virtual gatherings of varying sizes and types. Below are some of the virtual trends you can see today.
A staggering 97% of event professionals believe consumers will see a rise in hybrid events – meetings that offer both in-person and virtual components. Reliable event planners can transform all types of virtual events into successful hybrid events. While many attendees and organisers crave in-person interactions, there is no denying the benefits that hybrid events offer attendees.
Now that event attendees have established new routines, you'll see more interactive activity at virtual events. Organisers will start thinking outside the box and offering unique concepts designed to delight audiences.For example, augmented reality (AR) and virtual reality (VR) have become increasingly important in virtual events.
AR allows participants to experience computer-generated attractions, such as the innovative Pokémon Go app. It generates interest and leads to better interaction between event attendees and brands.
In these times, organisers place more emphasis on security in both the physical and virtual sense. With online health and safety threats deterring potential participants, it is only natural for companies to offer security solutions. Attendees can look forward to COVID-19 prevention protocols such as rapid testing and pre-screening at physical gatherings at hybrid events. You can complete these safety precautions in just ten minutes. Cybercrime attempts have increased dramatically by 300% since the start of the pandemic. Event attendees can expect increased cybersecurity efforts when sharing personal information and payment details during virtual meetings. Companies will redouble their efforts to protect participants from virtual attacks.
Projection mapping is a technique that aims to transform objects into viewable images. Advanced software can convert two-dimensional or three-dimensional images into a realistic environment. Projection mapping improves the content of virtual events and leads to better participation. This growing trend is amplifying the personalization and storytelling efforts of forward-thinking brands. A practical example of projection mapping is the creation of holograms of keynote speakers from anywhere in the world.This technology allows you to serve participants from multiple locations.
International companies will love live translation, one of the growing trends in the industry today. With live translation, companies can use multiple native languages to attract international interest. You can recommend that participants use headphones or other headphones to enjoy this transformative technology.
Today, brands are looking for partners that offer holistic event solutions, from physical to hybrid to virtual event producers.Companies want to work with event professionals who can provide them with customised solutions that simultaneously address different event needs.
