Amazon Employs ChatGPT-like AI to Revolutionize Shopping App Search Experience!

Recently, Amazon has taken steps towards enhancing the search functionality of its shopping app by posting job openings for developers proficient in generative AI features, as reported by Bloomberg.

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In the realm of generative AI, tech giant Amazon joins the ranks of companies exploring the potential of chatbots such as ChatGPT, Bard by Google, and Microsoft Bing Chat. Recently, Amazon has taken steps towards enhancing the search functionality of its shopping app by posting job openings for developers proficient in generative AI features, as reported by Bloomberg.

In one of the job postings, it is highlighted that the company aims to "reimagine Amazon Search with an interactive conversational experience." While Amazon already provides a proficient virtual assistant, Alexa, the company has faced scrutiny concerning privacy concerns.

The specific enhancements planned for the Amazon shopping app are not yet clear, but the job postings emphasize ambitious aspirations. One of the postings states, "We're seeking exceptional talent within Amazon to swiftly bring this groundbreaking vision to our customers. This will mark a unique and transformative era for Search."

Transforming Search with Next-Gen AI

One of the job listings emphasizes that the selected candidate will contribute to an "AI-first initiative to re-architect and revolutionize our search approach using highly advanced next-generation deep learning techniques on a massive scale."

Amazon's Generative AI Investment Revealed

Regarding the new job listings, Amazon spokesperson Keri Bertolino revealed to Bloomberg that the company is actively exploring generative AI tools. However, specific details were not disclosed. In an email statement, Bertolino mentioned, "We are making substantial investments in generative AI across all our business domains."

Layoffs Amidst Job Listings: Amazon's Transition

The recent job listings might cause frustration among former Amazon employees who were unexpectedly laid off. The company attributed the layoffs to previous overhiring decisions and unfavorable macroeconomic conditions. As part of its plan, Amazon aimed to reduce its workforce by approximately 27,000 employees throughout the year.

Conversational Search: Amazon's Enhanced User Experience

When Amazon eventually introduces the update, we can anticipate a more conversational search experience. Currently, the Amazon app and website allow users to search for products based on specific prices. For example, users can input "smartphones under Rs 20,000," and Amazon will provide relevant results accordingly. Users also have the option to further refine their search results using filters.

By incorporating ChatGPT-like features, users will likely gain the ability to comprehend industry-specific terms and terminology while making product purchases, enhancing their overall shopping experience. Furthermore, the search results are expected to provide a more accurate and relatable list of options, further catering to user preferences and needs.

Meta's Entrance: Generative AI Competition

Meanwhile, Meta (formerly Facebook) is also gearing up to enter the generative or conversational AI realm with its own offering. The company, led by Mark Zuckerberg, has made successful acquisitions in the past but has struggled to create notable hardware, despite previous aspirations. In this competitive landscape, tech giants like Microsoft and Google are already engaged in a fierce competition to deliver the most advanced generative AI experience. Microsoft, in particular, has forged a close collaboration with OpenAI, the organization behind the widely acclaimed ChatGPT chatbot.