Consistent blogging is the key to build brand awareness by providing useful content to your target audience.
Running a business can be overwhelming. You have so many things to do, and blogging is the last item on your list. Who has the time to write a full-fledged blog post and then promote it?
However, in reality, blogging is an essential tool to make your business grow. By posting regularly, you engage your current customers, expand your customer base and help build overall brand awareness.
Below we give you some benefits of blogging, which will make you include it in your marketing strategy.
- Increased web traffic
When you blog frequently, you attract more people to your business and website. Research has shown that companies who maintain a consistent blog get more clicks on their website. This happens because when you write SEO friendly articles, there are higher chances of your website appearing on the first page of the search engine.
Stronger web traffic is good for any business as it means that there will be increased reservations or bookings and more potential client enquiries.
- Engaging customers
An important element of online marketing is customer engagement. Blogging allows you to engage and connect with your existing and new customers. It helps built trust with your audience, as you create high-quality relevant content.
Blogs also have a comment section, where you can respond and interact with the customers directly to build long-lasting relationships.
- Long-term results
Sometimes blogs can help you continue to attract new leads and customers for many years. Older posts are generally relevant to your readers, despite creating new posts.
You can use fresh data and links on your older posts to serve your current campaigns and goals, as they will have gained ranking and authority over time.
- Establish as an industry leader
Irrespective of the size of your business, blogging helps build trust among customers and make a mark in the industry. When you provide with valuable and expert information on your blogs, customers start to see the experience you have in the field.
Therefore, over time, your blog can be the “go-to” tool for customers to gain insights into the industry, which will lead to more inquiries and higher conversions.
Create SEO-friendly blog articles that speak to your target audience directly. Always make sure that the blog headline describes the content in the post.