The great reshuffle: Who rose, who fell, and what AI really changed in India.
If 2023 and 2024 were the warm-ups, 2025 was the year AI walked into...
Gen Z didn't just scroll past - they hit like, share, and bought in. 2025's marketing wake-up call. Heinz nailed it first. "Absolutely Heinz. Ridiculously Good." That cheeky slogan? Blew up on TikTok, had kids chanting it like a mantra. Why? Real talk - Gen Z sniffs out fakes quicker than a bad vibe at a party. Heinz leaned into catchy, no-fouff vibes, turning a ketchup bottle into social ammo. Short. Punchy. Viral. Spotify Wrapped? Genius, pure and simple. Dropped personalized stats - your top tracks, guilty pleasures, that one album on repeat. A third of the college crowd blasted theirs on Insta Stories. Boom: they got free promo, data goldmine, and community buzz. Marketers, take notes. Glossier flipped the script too. It ditched glossy models for real faces - pimples, freckles, the works. Turned customers into influencers, racked up $1.8 billion. Gymshark? Their #BigDeal TikTok frenzy had fans flipping ...
Gen Z didn't just scroll past - they hit like, share, and bought in. 2025's marketing wake-up call. Heinz nailed it first. "Absolutely Heinz. Ridiculously Good." That cheeky slogan? Blew up on TikTok, had kids chanting it like a mantra. Why? Real talk - Gen Z sniffs out fakes quicker ...
Gen Z didn't just scroll past - they hit like, share, and bought in. 2025's marketing wake-up call. Heinz nailed it first. "Absolutely Heinz. Ridiculously Good." That cheeky slogan? Blew up on TikTok, had kids chanting it like a mantra. Why? Real talk - Gen Z sniffs out fakes quicker ...
Gen Z didn't just scroll past - they hit like, share, and bought in. 2025's marketing wake-up call. Heinz nailed it first. "Absolutely Heinz. Ridiculously Good." That cheeky slogan? Blew up on TikTok, had kids chanting it like a mantra. Why? Real talk - Gen Z sniffs out fakes quicker ...
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