Let’s look at how Katrina Kaif is writing her second innings, not just on screen, but at beauty counters across the world.
Katrina Kaif has been a regular face in Bollywood for over two decades, but today, she is not just a screen diva but a beauty entrepreneur, and a global style icon as well. In fact, it would not be wrong to say that she is a name that defines celebrity success. Be it launching India’s first major celebrity beauty brand to being the face of global campaigns, she has emerged to be a leading brand herself from being just a leading lady in cinema.
On her 42nd birthday on July 16, let’s look at how Katrina Kaif is writing her second innings, not just on screen, but at beauty counters across the world.
The stunning actress kicked off her entrepreneurial journey in 2019 with Kay Beauty, which she co-created with Nykaa. The brand evolved at a time when the Indian beauty industry needed diversity, and with Kay Beauty, Katrina made a point about her commitment to wellness. With its signature tagline—"It’s Kay to Be You"—the brand’s main focus remains on inclusive makeup, which suits different Indian skin tones and textures. With the use of nourishing ingredients like avocado oil and marula oil, it is ideal for all skin types. The brand reportedly has a worth of ₹170 crore now, and has over 300 outlets across the country, with a recent foray into the UAE market.
As most of us are aware, Katrina is a fitness icon, and she stepped into the wellness space with Hyugalife, a Sequoia-backed health and nutrition platform. She is not just an investor but also its ambassador, thereby bringing a holistic vision of wellness with focus on clean eating, and sustainable fitness. It offers consumers curated supplements, health foods, and expert-driven guidance as well.
Katrina is a global icon, and she has been tapped by several international brands to be their ambassador. From being the global face of the Swiss watchmaker Rado to being the first Indian ambassador of UNIQLO or her long-standing association with Etihad, Katrina has added her aesthetic sensibilities to several leading brands.
She is someone who has maintained relevance across generations and categories, and caters easily to both luxury and mass-market, which makes her a coveted muse for brands and designers alike.
To say the least, her business evolution isn’t just a side hustle, she is passionate about it. Moreover, her idea to connect emotionally with consumers sets her apart from many peers. So if you are seeing her launching a new shade of foundation or promoting a fabulous destination, you know she is no less than a modern mogul.
