Ather Energy: An Electric Expansion in India

The Bengaluru-based electric two-wheeler company has opened a new manufacturing plant in Hosur, Tamil Nadu

Ather Energy is a name in the Indian automobile industry that has become prominent within a brief span. In 2013, Tarun Mehta and Swapnil Jain, alumnus of the Indian Institute of Technology (IIT)-Madras, introduced the company Ather Energy. In a generation when the bulk of the start-ups were concentrated on joining the over-hyped e-commerce sector, the pair of Mehta and Jain with their idea entered the manufacturing sector. Ather Energy was launched in 2013 by the duo after understanding the grievances of electric vehicle owners since Mehta and Jain interacted with several electric vehicle owners during their IIT days. In an interview with the YourStory, Swapnil Jain once said, “During my graduation, I frequently interacted with electric scooter owners. Most of them complained about negligible power, lack of service support, and poor battery life.”

Eight years down the line, the electric two-wheeler scooter manufacturing firm from the city of Bengaluru, Karnataka has expanded their electric adventure in India by opening an impressive new plant in Hosur, Tamil Nadu. Over the years, the company has received a plethora of funding from leading Indian corporates because of which; they have been able to offer excellent e-scooters along with a finesse after-sales service experience.

Hosur plant- The modern plant in Hosur is spread across 1,23,000 square feet area and can produce 1,10,000 e-scooters in a year. Apart from producing e-scooters, the plant can also produce over 1,20,000 battery packs per annum. A CEO and co-founder of Ather Energy said, “The opening of this facility is truly a milestone for Ather. The consumer demand has increased by multiple folds, and with us expanding to new markets, this state-of-the-art facility will cater to use across the country. We are proud of the fact that we designed and built a product from scratch which is in line with the government’s Make in India vision.”

Locally sourced components and zero effluent- As per the ‘Make in India’ vision, 90 per cent of the peripherals inside the plant will be garnered from the local supplier base. Furthermore, the plant in the next five years will employ over 4,000 local workers. Last but not least, the plant has been decorated with an in-house STP and treated water circulation because of which it will not discharge any harmful effluent in the environment.