JOYTOWN -- BMW Group Gives India its First-Ever Musical and Driving Festival

For the first time in India, auto enthusiasts will be able to enjoy car and motorcycle activities accompanied by tunes of soothing music. 

BMW Group India is set to host India’s first-ever musical and driving festival from December 10, 2022, to January 29, 2023. The two-day festival will be held in cities such as Delhi, Mumbai, and Bengaluru and will offer a unique blend of cars, motorcycles, and music.

BMW’s press release

A press release shared by the BMW Group Press Club India read: JOYTOWN brings together BMW, MINI, and BMW Motorrad to offer a one-of-a-kind experience that is a perfect mix of cars and bikes, music, entertainment, and gastronomical delights. Witness jaw-dropping stunts/drifts performed by experts on BMW cars and BMW Motorrad bikes.

Witness experts showcasing the power and agility of BMW M cars and the prowess of BMW xDrive. Experience firsthand the driving dynamics of BMW sedans and the legendary MINI go-kart feeling on a specially designed track under expert supervision.

Pawah’s words

Vikram Pawah, the President of BMW Group India, said, "JOYTOWN is a unique melange of bespoke experiences intersecting BMW, MINI, and BMW Motorrad, music and culinary offerings. We are thrilled to present India’s first-ever music and driving festival, which is specially designed for automotive enthusiasts and their family members. It’s exclusive access to witness the thrilling world of BMW, experience MINI’s legendary go-kart feeling, watch gravity-defying stunts by BMW Motorrad riders, and groove to the beats and tunes of India’s favourite artists, all in one place."

Schedule and ticket

The two-day festival will be held first on December 10 and 11 at Jawaharlal Nehru Stadium in Delhi, followed by another two days in Mumbai’s Bandra-Kurla Complex on January 7 and 8. The final two days will be held in Bengaluru’s Manpho Convention Centre on January 28 and 29. Entry tickets for the JOYTOWN festival are available on Paytm Insider starting at INR 1,800, whereas entry is free for kids aged 10 and below.