Social media acts as an online record of memories we create every day. Isn’t it interesting to share life experiences with the world? Social media platforms allow us to share different pictures and videos with a greater audience. Creating online content became a passion for many- vloggers. The posts in their timeline reflect a particular genre and theme. Some of the genres are lifestyle, fashion, travel and food. According to the survey report, 22 million (or more) people does food vlogging in the world. Food bloggers are the ones who share their passion for cooking and food with the world via social media posts. In addition, they like to try out different recipes and experiment with various ingredients. So, we have prepared a list of things to help you begin your journey. 1. Identify the genre or content theme for your channel or social media page. Some of the related options are- regional foods, food trivia, underrated food outlets, home-cooked dishes, food trivia, experimental food items, etc. Once you fix a niche for your content, perform thorough research to attract a mass audience. Then, based on your research, prepare a sketch of the first few contents. 2. Select the camera and lenses which suits your requirement. There are many camera options available in the market but select the one which helps you create content with appropriate exposure and quality. For instance, an SLR camera gets recommended for those creating food vlogs. Similarly, lenses play a crucial role in filming the content. A macro lens (with a fixed focal length) and wide-angle lenses are for contents with detailed shots. 3. Make an effort and consult with other experienced people in the community. They can help you understand the audience networking and help you grow along with them. Connect with other bloggers, follow their content and help them in whatever ways you can. You get to experience the drill (in person) and gather information. Also, they return the favours in many ways. 4. Reach out to brands, restaurants and other influencers to spread awareness about your channel. You must remember that there are more than 22 million food bloggers in the community, so forget to receive any special treatment. If you want to reach a mass audience, you must think about ideas and strategies to collaborate with others. It is not a favour, but an advertainment strategy which will benefit both parties. 5. Try to maintain consistency while posting your content, especially during the initial days. As a fresh community member, creativity and character help you gather the audience. So, set monthly or weekly targets for your posts and plan accordingly. Also, try to stick with it.
