Popular Indian Content Creators Who Are Dominating The Insta Game

Instagram has offered a voice to several content creators in India and continues to be a platform to showcase boundless creativity.

Instagram is very versatile, and the platform keeps upgrading with interesting new features, attracting more users every day. Indian influencers on Instagram create content on mental health, fashion, music, comedy, beauty, news, and more. Meet some of the most popular Indian content creators who are leaving a significant mark worldwide through sheer effort and talent and have created a vast and loyal audience base.

Krutika Mhatre

Krutika a.k.a ‘The Mermaid Scales,’ has always been very fond of experimenting with new looks and playing with makeup. She started creating humorous content based on her everyday life, and she always gets excited after watching people’s reactions to her videos. A swift scroll through her Instagram feed can allow you to feast your eyes on her every Y2K iteration imaginable, ranging from knee-high, glossy boots to quirky wigs.

Niharika Nm

It took about two months for Niharika’s droll and witty humor to attract 1 million Instagram followers. The number of her followers skyrocketed from 100 k to 1 million in 60 days only. Just 23 years old, the Bengaluru-based content creator with a South Indian accent is currently pursuing MBA in California. What she began as a mere hobby is now a Unique Selling Proposition.

Dolly Singh

From performing social skits on the streets to making her way to Instagram content creation and further to the OTT debut on Netflix- Dolly Singh has successfully upset the popular belief that Bollywood thrives on nepotism and there is very little opportunity and place for newcomers and talent. She has acquired niche followers and an audience who admire her talent and love to watch her transform character through her IGTV.

Kusha Kapila

With nearly 2.1M followers on Instagram, Kusha Kapila never fails to make her audience chuckle with her humorous Reels. Her videos on South Delhi Girls and KOKO Aunty always get an insane number of views. Apart from her humorous content, she is also admired for her fashion sense, and she is also one of the most popular fashion content creators in India.

RJ Karishma

RJ Karishma is another popular content creator on Instagram. She currently has 1.4M followers on Instagram, and she has gained fame for making funny videos where she takes up the role of a mother-in-law, and her quirky content featuring ‘Mummy Ji’ sarcastically targets the deep-rooted issues of patriarchal society. Her videos are very relatable, and she is known for maintaining a strong bond with her audience.

The key to their success is based on how they inspire their audience and keep them entertained.